Ideas that start with people first win.
Giving a damn, creating meaning, listening to your customers' stories, putting ourselves in their shoes to better understand their needs, wants, dreams and aspirations, helping them feel seen — that’s the secret sauce of a great brand. Things like innovative features and elegant design can very well add to the story of your brand, but they’re not the reason people choose you over your competitors or what motivates people to talk about you.
People may come for the features of your product or the tangibles of your service but in the end they stay for the feeling you create when they engage with what you've made.
As creatives, entrepreneurs, and leaders our single most important task is to care enough to know exactly who we're serving. And leveraging that information to make something compelling enough to be embraced.
What value are you actually creating?