What’s our chance of creating the change we seek?
If all the data in the world isn’t powerful enough to change deeply-rooted cultural beliefs, what is?
Pockets of culture shift as a result of a great story. One that focuses on changing how people feel.
How is what you’re creating helping people feel? And how does that feeling align with how they're hoping to feel?
By focusing our attention on the heart of the people we want to change, and with a lot persistence and generosity, eventually the culture shifts.
It’s happening right now.
Do you feel it?
And a bonus >>>
A front row seat to the state of our planet.
Made in collaboration with Getty Images, various artists including the great Shepard Fairey, and dozens of changemakers from The Carbon Almanac team.