Innovations, breakthrough ideas, and new ways of doing things are hardly met with such enthusiasm.
Electric vehicles, remote work, oat milk lattes, online retail, and virtual healthcare might seem like obvious value propositions now, but the reality is that their entrance into mainstream consumerism took years in the making.
As author Geoffrey Moore of Crossing the Chasm points out, there’s a huge gap that exists between the birth of an idea and a product, service, or movement that the world is eager and ready to engage with. But drip by drip, ideas that matter, that match a story we believe, and that change the way we feel make their way across this chasm.
For the past several months I’ve had the honor to work with an amazing team of linchpins at The Carbon Almanac. Volunteers from all around the world working together to bring individuals and organizations tools and resources that help facilitate meaningful conversations about climate change.
One hundred organizations around the world have already decided this conversation deserves as much attention as any other business metric.
What is your organization talking about these days?
If you’re interested in helping us improve our work, share the message about the Carbon Almanac, and bring about a real change, consider the following:
Check out these free resources
Switch your search engine and invite a friend to join you.
Connect with a member of our team. Share a story or learn how to get involved.
It’s not too late.