Beyond the material, the next hack ,or the newest gadget, we’re wired for belonging. We want to be seen, understood, and respected. We want to feel safe and connected to others. We want to be like this, like them, like us.
Everything we do is an attempt to live up to a particular story. A story of us.
In the words of Seth Godin, “People like us do things like this”.
Very rarely do we move in isolation.